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Dear Social Media: I Need My Space
I was looking for something of Pinterest to do, but I needed MySpace. I was feeling constantly contacted. I needed to break away from work because I was feeling too LinkedIn to it. I had a yammering...
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Video Production: 15 Places To Share Your Video
Blogs News releases E-newsletters Speeches/presentations Recruiting Company events/meetings Website Social media (Don’t forget LinkedIn.) YouTube channel Trade shows Seminars/training Business lobby...
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Public Relations: 10 Ways To Prepare For A Protest
I read in The New York Times about an upcoming one-day strike involving fast food employees wanting more money. If your business ever faces such a situation and you have a heads up, how do you...
View ArticleMedia Training: 9 Reasons Darth Vader Gets It
Some CEOs, while excelling at making money, are known for their social awkwardness. They should not be the ones from the company interacting with the media. But Darth Vader gets it. Vader had the...
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Media Training: Tips When Employees Screw Up
Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, genuine terms. Apologies won’t satisfy...
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Video Production: The Debate Over Length
A company asked us to create a five to six-minute training video. But some people wondered if such a video would last too long. When people recommend keeping videos short, they typically make those...
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Devaluing Communicators: Letter From A Clueless Exec
Dear Communicators, PR Pros, Graphic Designers, Videographers, Copywriters and Social Media Experts: My name is Clueless Executive. You can call me Mr. C. I want to inform you I can do whatever you...
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Greasy Sales Pitches Disguised As White Papers
Give me your tweets, retweets, favorites, likes, follows, shares, connections and links. A cacophony of posts drown my thoughts and leaves me with a migraine of messages, a hashtag hangover without a...
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Screen Zombies: How Do We Free Ourselves?
The TV played 80s music, making me imagine a breezy night in the Coconut Grove area of Miami, where I spent some weekend nights growing up and later visited during trips home from college. I yearn...
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Split On Dairy Queen’s Data Breach Response: Grade C
We love Dairy Queen, but we’re split on its response to the company’s data breach incident. Dairy Queen’s website offers a blizzard of information about the breach. The top of the company’s homepage...
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13 Reasons To Hate Social Media
Social media can play an influential role raising your profile. However, the relationship with such marketing tools can feel like a rocky one. Social media reminds you of birthdays for people you...
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Lowering Standards of Genuine Friendship and Personal Communication
We watched a film called Snowpiercer, one of a handful of movies portraying a morally corrupt future where the privileged live a lifestyle of absurdity and rule over what remains of the populace and...
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Dear Twitter. We’re Breaking Up With You.
Twitter was my first social media love. We started our relationship in 2008. I worked as a television reporter. Some of my coworkers mocked our partnership. I still remember their snarky comments and...
View ArticleDucey Photo Reinforces Importance Of Social Media Monitoring
Azcentral.com reports a social media photo of Arizona Governor Doug Ducey shows him at a party not wearing a mask or practicing social distancing. According to the news story, the governor’s office...
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